Saucony Tennis (Concept)
What if Saucony entered the performance tennis market? As a lover of tennis, having played in high school and college, I started asking myself 'what if'... While watching the US open the past two weeks, I kept focusing on the brands - from Zverevs $120 winning Adidas court shoes to Ons stand out graphic apparel, so what if a new brand entered the market? and if so, who would that be? Well, I quickly landed on Saucony after I found myself wearing Progrids to the Open and their history in tennis style product in the 80s and 90s.
Note: this 8 hour fun weekend project has zero affiliation with Saucony.
What if Saucony entered the performance tennis market? As a lover of tennis, having played in high school and college, I started asking myself 'what if'... While watching the US open the past two weeks, I kept focusing on the brands - from Zverevs $120 winning Adidas court shoes to Ons stand out graphic apparel, so what if a new brand entered the market? and if so, who would that be? Well, I quickly landed on Saucony after I found myself wearing Progrids to the Open and their history in tennis style product in the 80s and 90s.
Note: this 8 hour fun weekend project has zero affiliation with Saucony.
year
2026
category
Personal Project
see also
