Matthew Williams x Nike x Vibram
In 2018 we had the opportunity to not only design with Nike but design with Matthew Williams, former creative director of Givenchy. The goal of the project was to be able to transform their new Nike silhouette, that's an everyday trainer, into a new outdoor product simply through creating a crampon that will strap on over the product itself. This was a two-year development cycle with trips not only to Nike's headquarters but also to China with Matthew himself.
In one of the last photos you'll notice there's a photo of Matthew alongside Kanye West while he's wearing our product. In 2019, that was a huge highlight for me.
In 2018 we had the opportunity to not only design with Nike but design with Matthew Williams, former creative director of Givenchy. The goal of the project was to be able to transform their new Nike silhouette, that's an everyday trainer, into a new outdoor product simply through creating a crampon that will strap on over the product itself. This was a two-year development cycle with trips not only to Nike's headquarters but also to China with Matthew himself.
In one of the last photos you'll notice there's a photo of Matthew alongside Kanye West while he's wearing our product. In 2019, that was a huge highlight for me.
year
2019
category
Client Project
see also
